Anna decided to list her projects blog-style in a list, featuring photos, sometimes logos as the thumbnails. Get Started ... Copywriting Examples. But if you’d like to get more information on Dayarne, her services, or just get in touch with her, you can easily find everything for that in the menu at the top of the page. A good example of ‘show don’t tell’ copywriting from the British Transport Police. Take a look at some of my copywriting samples below. The copywriting does the initial work on Tom Rigby’s portfolio. Oct 8, 2015 - A collection of copywriting projects I've worked on. The transparent, light-hearted messaging makes the reader appreciate the effort made by the brand. It can be a challenge for copywriters to present their work in their portfolios, but these thumbnails help solve the problem. While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing … Straight-to-the-point copywriting that grabs your attention and encourages you to take action. (Due to the delicate nature of ghost-writing, I’m not able to include all my writing. The descriptions in the case studies are very straightforward, as for each you’ll see: And of course at the end you can see how the finished product looked. 16. After all, you read all that text almost without noticing, right? Get Listed. We’re starting off this list with timeless copywriting examples—brand copy that remains relevant and, let’s face it, impressive years after the campaigns may have ended. The home page of CopyKat Creative is visually appealing, consistent is style, and brief. Thank you for taking the time to check out my copywriting examples page. Almost like a flowchart, the short descriptions take us through each important details of the project: And as always, you can find the actual visuals at the very end. A humorous billboard advert from Scottish brewers Innis and Gunn. When crafting your own copywriting portfolio, feel free to take inspiration from the examples above, or go off in your own direction. A copywriter portfolio should contain blog posts, ad copy, SEO copywriting sample, guest post samples, etc. the background of the project and the problem you had to solve, Design presets to make your whole site look stunning and cohesive in style, Tools like built-in mockups to help you present your copy visually, Pre-set project formats to choose from, to aid you in building your case studies. WordPress. You’ll find website copy, landing pages, email campaigns, sales pages, and reports. Then right below you find big tiles with titles: copywriting, fiction of all kinds, meet the actual Kat and blog. Small Business Marketing. Through these examples you will learn what makes a copywriter portfolio great, and in the end we’ll show you how to build one using a copywriting portfolio builder tool. What is a Copywriting Portfolio? Write for a friend’s business to get your copy into “the field” quickly. Copywriting portfolio Selected works of website copywriting, eDM content, blogging and campaigns. However, here are some samples that showcase my talent.) Go and get some writing gig ASAP. Please see examples of our work including SEO copywriting, brochure copywriting and press releases just to name a few. Looking for a creative copywriter to craft feature articles, books, marketing copy, SEO copy, or websites? And a good example of brands using social media to showcase their personality. The term ‘copywriting portfolio’ refers to a collection of your past written content. As a good freelancer website should do. Some humorous copywriting here from Berocca that uses minimal storytelling to sell their multivitamins. And a good example of brands using social media to showcase their personality. Share a link to your hidden gems in the comments below. Format it for your portfolio. A small glimpse of content writing and copywriting samples from Credible Content. An ultimate guide with 41 marketing ideas. Below are a few examples of my work. I really like how this copy flows and makes use of alliteration to give the writing a solid, consistent rhythm. 1. Your email address will not be published. You’ll be able to build a portfolio in less than a few hours and still end up with a site that looks amazing. Here a few examples from our growing copywriting and content creation portfolio. Creative Content Crafting by Robin Catalano. Below you’ll find examples of websites, brochures, books and other projects for which I wrote the copy. I particularly like the photo above of missing letters on a letter. And it’s when you click through that you get to read the full case story of each job. Sample my copywriting style here. It’s already easy to browse through, but to make it even more convenient, you can filter the projects by type: advertising, brochure, magazine, etc. A quirky and effective copywriting example from Pret a Manger in an unlikely place. Using mockups as thumbnails creates a very cohesive style and makes it easy to browse through her work. Copywriting Portfolio & Case Studies I love helping others achieve great results and since setting up FB Copywriting I’ve worked with a variety of businesses from start-ups to large businesses. As part of an NHS campaign to encourage people to give blood, several brands dropped letters from their own names and marketing materials to raise awareness of the need for blood donation. See more ideas about Copywriting portfolio, Copywriting, Portfolio. Successful search engine copywriting: 9 tips for writing great content “One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” 17 Examples of Killer Copywriting. ; The purpose of a portfolio is to show off your skills to a potential client. It features a thumbnail grid showcasing mockups: phones and laptops with screenshots of the copy he wrote embedded in them. But if you’re already convinced, you can just click or tap one of the buttons at the bottom to call and email her right away. A simple message that’s enhanced by its layout. But what we like the most on this page is the Frequently Asked Questions section below. Copywriting Tips to Improve Your Marketing. Another good example of how humour can be provide a certain ‘lightness’ to copywriting. One of my all-time favourite brands, whose … I needed to present my work better by keeping it minimal and visually interesti… A quirky piece of copywriting on a Virgin train that manages to be informational, conversational and humorous all at the same time. The final line ‘these are the shoes I will keep forever’ helps establish the Clarks brand as an enduring family favourite. Create Your Portfolio. Now it’s time to focus on what I do best: copywriting for creative and technology businesses. For more advice contact us today. Some humorous copywriting from Barclays bank that manages to dig down into a common pain point for banking customers. And if you want to know more about any of the projects, you can simply click on the button right below. ; The purpose of a portfolio is to show off your skills to a potential client. Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. Just when you think you know where this copy is headed, The Queen’s Arms pub in Edinburgh (across from our offices) throws you a curveball. Awesome! As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content strategy services. This is a small display of both client work as well as promotions I have written for myself. It shows potential clients: The writing that you can do, The results that you got, and; What past customers say about your work. Free trial. In her portfolio, Selina displays thumbnails of her projects with subtle animations. It would be nice to see the finished copy (think screenshots) without having to click through. The companies below are different. If you want to learn more about creating a copywriter portfolio, keep reading! She briefly outlines how people can get in touch with her and what topics she can cover. No credit card required. (RELATED: 40 Examples Of Copywriting (From 8 Different Niches)) 5 Examples Of Copywriter Portfolios. The Copy Psychologist is run by Jeanne and what makes it different from others is that the case studies here didn’t get their own pages. Required fields are marked *. This layout first draws the eyes to the text and then lets them to wander right to the navigation. And if you have, feel free to gaze admiringly again anyway. 3,200-word blog post for Smart Blogger which made it onto Page 1 of Google within its first 3 weeks. I write long-form content including blog posts, technical guides, scripts, CRM emails and magazine articles. She first outlines the challenge she met when taking up the project, then explains the solution she came up with. Examples from our copywriting and content creation portfolio. Underneath each thumbnail they display the name of the client, the type of the project and a button that prompts you to check out the case study. Her copywriting portfolio invites you to just keep reading more of her work. Analysis of something like that also might be good as far as looking over/editing our own copy or improving someone else's." Even if you know what you should include in your portfolio, it’s helpful to see how other people have done it. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Powered by Create your own unique website with customizable templates. Project-specific samples can be provided upon requested. If your customers were given a snippet of your content to read, would they know it was you, just ... Good copywriting encourages people to take action. A call to action, a feature and a benefit in six words – now that’s effective minimalist copywriting. Over the last decade, I’ve written websites, articles, blogs, press releases, newsletters, and much more, for over 40 different industries. They’re followed by the most important part: three of her best copywriting examples. Copywriting is no exception. Blog Posts. As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content strategy services. Copywriting Portfolio You can browse our copywriting portfolio examples below. On the right, you see the client’s name and the project’s date, followed by screenshots of the finished copy. I began my writing career in journalism, penning articles for the likes of TheVine. However, what I like most about this bus stop ad is the subheading. As you hover over you can see that Gari worked for brands like Slack, Lyft and even the US Department of Education. Copywriting Portfolio Examples. Another great copywriter case study example is the one from Sara Frandina. Without having to scroll and read anything you might not be interested in, you can easily find what you’re looking for in the menu. You don’t have to include everything, but it’s nice to show that you have a versatile copywriting skillset. As in any other portfolio of work, your copywriting portfolio should include your best work. All Video Editor Translator Sub-editor Reporter Proofreader Poetry Photographer Illustrator Feature Writer Editor Designer Creative Writing Copywriter Broadcaster Blogger. And on the left, she goes into more details regarding the background of the project. Listing and detailing them all on the same page, Jeanne displays a portfolio of four carefully selected copywriting examples of four different types of copy: For each project she briefly but clearly outlines the goal of the project and what she did, then underlines the effectiveness of her copy by measurements of the results. […], Nice stuff to jog creativity. Sometimes less is more, right? She also specifically lists what parts she wrote copy for. By adopting a child’s point of view, the copy creates a fragile, innocent tone of voice that puts the issue into real perspective. Writers are in demand, so if you know your way around words, what are you waiting for? Evan Benner. Website/SEO copywriter portfolio. As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then... It’s not very often you come across a white-hat SEO case study that provides actual figures... Post updated: 20/06/2018. Make sure you clearly and briefly explain: You won’t always be able to measure the impact of your work, but if you can, you always should include it in the project. A clever use of Scottish Dialect in this copywriting example from Scotrail. Paired with a simple menu at the top of the page, it’s easy to browse her portfolio and explore her previous work. For each project she included: And if someone wants to see more, they can easily click the button to check out more of her projects on her portfolio page. It’s a powerful proof that the copy you write, really does convert. 4. John’s decided to showcase 9 of his best copywriting examples in his portfolio, including ones for businesses like Disney or Google. How to make a copywriting portfolio that you can share for free. The beautifully designed portfolio and case study pages help with keeping the visitors longer on the page and increasing the overall conversion rate. A selection of the best copywriting portfolios. And while we love how she briefly explains each project, we’re just really missing the visuals. Do you need a developmental editor, copyeditor, or proofreader to help shape your book for publication, or make your print or digital marketing stand head and shoulders above the rest? They could be TV commercials, radio spots, digital ads, landing pages, email marketing copies, print advertisements… The list is endless. Ben’s Google Docs Portfolio: Ben’s Copywriting Portfolio. A well-written mission statement from the Beer 52 craft beer club. A clever piece of copywriting in the form of a client testimonial from this magazine ad in an issue of The Leither. A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there. Go and get some writing gig ASAP. It’s an excellent copywriting example in itself. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. About, services, clients, approach, portfolio… He has it all. Once you click through, you can find very straightforward case studies, all of them following the same structure. Ben’s old Portfolio: Google Folder. You decided: you’re going to update your copywriter portfolio finally. But our favourite aspect of her portfolio is the way her case studies are structured. Build Your Portfolio Lotty Cairns is using the Journo Portfolio theme Square. Whether you're marketing yourself as a freelance copywriter or you're trying to land a full-time job at an advertising agency, publishing samples of your copywriting online helps prospective employers and clients learn more about you instantly.Here's why you shouldn't hesitate to put some examples of your best copywriting in an online portfolio. Probably my favourite copywriting example in this list, Transport for London‘s campaign to raise awareness of staff abuse drives home a serious message in an effective way. Writers are in demand, so if you know your way around words, what are you waiting for? This will give you a good idea of what they usually look like, and a chance to get inspired. From our space in London Road Studios, we work closely with freelance copywriters so that our clients benefit from having the best writer for the job, not the most convenient. Copywriter Portfolio Examples. The welcoming tone of voice in this copy makes for an effective table menu. The handwritten font grabs the reader’s attention as it looks like a genuinely personal greeting. Attention-grabbing copywriting from Stewart Milne Homes that clearly understands its target audience of young, single men in the market to buy a property. You even selected some of your favorite projects to add in there. This guest post is written by Tom McCallum, Senior Content Manager at FreeAgent. Displayed with thumbnails and simple titles on his homepage, you need to click through to check each case study. And don’t forget: your home page and thumbnails keep the visitors there long enough to go deeper… But it’s the projects themselves that will determine, whether they want to hire you or not. By writing in the style of a job candidate profile, the tongue-in-cheek copy is immediately relatable to its target audience of busy office workers. That leads into her personal story, first of how and why she started her business and then of the personal history behind it all. Copywriting Portfolio. Whether you're marketing yourself as a freelance copywriter or you're trying to land a full-time job at an advertising agency, publishing samples of your copywriting online helps prospective employers and clients learn more about you instantly.Here's why you shouldn't hesitate to put some examples of your best copywriting in an online portfolio. The copy follows an effective structure of sharing personal information to gain trust, introducing the problem and explaining the problem-solving process. Brand New Copy is a trading division of Brand New Enterprise Ltd. Company Registration Number: SC587514. Stealing is good. Oh, and have I mentioned the contact form with the hilarious “I confirm that I like cats (required)” checkbox above the send button? You should select projects that you are proud of, ideally covering a range of different formats. You’ll find website copy, landing pages, email campaigns, sales pages, and reports. Others might separate the two, but Robert Heckert’s homepage is his portfolio page in itself. See more ideas about copywriting portfolio, copywriting, portfolio. Tom is a freelance copywriter from the UK, with over 25 years of experience. You can easily become a better copywriter by collecting good copywriting examples; that’s enough for many aspiring wordsmiths and it might be for you, too. I’ve included a list of some of my favorite copywriting portfolios which I used as guides when creating my own, and I think they’ll be useful to you as well. Of course, this is only feasible if you have the work experience to support it. Tom Rigby. Although this information is not featured right on his home page, Gari also makes it easy for the viewer to find out more about him with an “About” link in the main menu. Here are 21 of the best copywriting examples from emails, packaging, billboards, PPC, and more. We have written unique online copy of a wide range of businesses including: Precision & Marine Engineering Companies; Health and Beauty Therapist; Fitness coaches; Luxury holiday cottages in England & France Inside this course you'll find five prompts you can use to create credible writing samples. With our next copywriting portfolio example, let’s slowly transition from examining portfolio pages to looking at the case studies they feature. As most of the good copywriter pages, this one starts out with some convincing copy too. The best way to determine if you like a copywriter’s style is by looking at her work. Do Copywriters Make Good Money? This means they rely heavily on you having your own stunning visuals, and it can make using them quite troublesome for writers. The only thing we’re missing here is some explanation for the projects. 10 Ways to Create a Knockout Copywriting Portfolio . Using the same mockup with different positioning gives a very professional and cohesive look to the page, which we love! Take a look at some of my copywriting samples below. Do Copywriters Make Good Money? Morton Salt His resume is also easily accessible from the menu. Interestingly, when I sat down to write this piece, I came across a great many blogs out there full of tips on how to build your portfolio, with simple and general ideas, i.e. Gari Cruze . Not the best photo but the copy reads ‘No ifs, no butts, £80 fine for littering #keepedinburghclean’. Right below you can see her photo and find out more about her: she’s been a freelance copywriter since 2002, she’s based in Leeds and works with clients both in and outside of the UK. Copywriting Samples & Templates. Love you, Konrad . The next one of our copywriting portfolio examples is by Dayarne, who features her projects in a grid layout. Copywriting portfolio examples. But if you want to master the craft, and turn contacts into customers without objection, you need to become fascinated. If you find that you like this post, you should check out my top-secret copywriting guide that teaches marketers, entrepreneurs and snow cone vendors how to sell like hell with the written word. Main Takeaways: A copywriting portfolio is a collection of content that you wrote in the past. Probably my favourite copywriting example in this list, A good example of guerilla advertising to raise awareness of litter in the city. Or at least in copywriting. In that time, we’ve written all types of marketing collateral for almost every conceivable industry. When you’re preparing your copywriter portfolio (as many job listings require), choose writing samples that show you have the ability to be a versatile and effective writer, no matter the medium. 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Sharing personal information to gain trust, introducing the problem the examples above, websites! Other elements too on this page is from the British Transport Police the Frequently Asked Questions section below personal....
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